WHAT WE DO
Just as the advertised messages on TV attach themselves to the content that attracts the viewers in the first place, virals offer something fresh and funny that viewers spread among their peers, and along with it the logo and website of the company that brought it to them. If Grey’s Anatomy is there to attract viewers and then inform them about new Febreze Noticeables, a cat using a toilet is there to pass along the URL of Company X—and to let consumers know that Company X is the kind of company that, like you, thinks a cat using a toilet is hilarious.
Our ability to properly “seed” these videos once they are produced comes from our experience as Internet comedy producers over the past year. Since last October, when we launched the first episode of the iTunes scripted comedy series Two Peas In Your Pod, the show has been voted Most Popular video, first among Favorites, and Top Rated Comedy Series on the video portal site Veoh. In August on that site the Two Peas sweeps promo was viewed over 256,000 times in one day. Upon selection as an Editor’s Pick on Youtube, the Two Peas music video parody “Sexy Video” was viewed over 170,000 times in its first month. After only three episodes, the show inked a sponsorship deal with Buycostumes.com.
In addition to The Nanny’s Charlie Shaughnessy, the Harlem Globetrotters, Sam Tripoli from Wild World of Spike, and Martin Klebba, the dwarf pirate in the Pirates trilogy, Two Peas In Your Pod is proud to now add Kathy Griffin to its growing list of guest stars.
As podcasters on iTunes, every video we produce as Acute Psychosis is automatically distributed there and across the web to other podcatchers as well. The Acute Psychosis RSS feed is registered with Feedburner—so we are, ourselves, distributors of your viral content.
The range of video portal sites and digital outlets for viral videos is vast and growing every day. As a full-service multimedia production company, we have provided comedy content to television network websites, mobile phones, Xbox 360, and iTunes, in addition to all the usual suspects such as Youtube, Blip.tv, Veoh, Myspace, Revver, AOL Video, and Yahoo Video.
Along the way, we’ve troubleshot quite a variety of technical scenarios, and figured out several tricks of the trade as well. For example, posting your video on a portal site as a “response video” to one that has already gathered enormous attention is an excellent way to generate more hits.
